Every year the Philippine Foundation for Breast Care Inc. (PFBCI) celebrates breast cancer awareness month with activities to promote its programs among the underserved communities. With emphasis on creating public awareness for early detection and drumming up support for its ever growing number of patients, PFBCI steers clear of glamorized campaigns by focusing on the journey of ordinary women through a photo exhibit.Upon the invitation of its president, Ms. Malu Cortez, volunteers from the Philippine Center for Photojournalism and through the efforts of Project Director Mr. Jimmy Ancheta Domingo, willingly contributed their time and talent by featuring Stages III & IV patients. The exhibit was launched on October 12 (until 28 October), at the East Avenue Medical Center (EAMC) Lobby. For a change of pace, survivors fighting to lead ordinary lives were given a chance to tell their story through photographs.
This year, the exhibition will again be mounted at the lobby of the East Avenue Medical Center, Quezon City on October 19 and in Gaisano Mall in Legazpi City from October 22-31, 2011.
The participating photographers are: